Listen up! For the first time ever, I am going to teach you how to analyze Instagram’s algorithm exactly how I have for the last 3+ years. These specific methods I have used (and charged companies big money for) to analyze Instagram algorithm has given me the advantage over everyone else! This is another gift from me to you!
Instagram’s Algorithm – WHAT THE F?
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How I Analyze Instagram’s Algorithm
Lets Analyze Instagram Algorithm Data
See the TOTAL FOLLOWERS graphs & charts below pulled from SocialBlade.com for a bunch of accounts from October 2016 and updated November 2016 and just recently updated February 2017. I wanted to do my due diligence in order to highlight and teach you that what is going on in every niche! It is also changing every month. You can explore more at your own time, but you will find the same findings as I am highlighting across 99% of MAJOR accounts that are 2+ years old in EVERY SINGLE NICHE, especially those that post 4-6+ posts per day.
The only individual Influencers who continue to grow at ridiculous rates are the individuals with something REALLY REALLY unique about them or that have extremely long time loyal following since their Playboy Cover and still killing it on multiple platforms like Sara Underwood (1 posts a day), or even InstaFamous characters like Dan Bilzerian (1 post every 2-3 weeks now) or Jen Selter (1 post a week) to name a few off the top of my head.
Other Influencers who became very popular very quickly during the last 2 years with beautiful personalities, positive and realistic captions, coupled with high quality content (that just isn’t photos of their tits or asses) and continue to grow at 300-500 followers a day (similar to what my @Wolf_Millionaire account is seeing) are Celine (2 posts a day, still stunning), Chantal Torres (1 post a day and currently in a massive growth spurt), Kristine Ullebo (1 post a week, looking followers AND got real ugly over the last year eeeeek), and my favourite who should have way more followers than she does for the beautiful glowing uber positive girl FullyRawKristina (who I have a major crush for…. damn!) while other new comers on Instagram who had flat growth 2014-2015 have seemed to hit their stride in the last 6-8 months with an increase of steady growth like, xtina (1 post a month wtf), Sarah Snyder, JolieJanine, Alexis Ren, Jon Olsson, some even had great growth, followed by some flatline, then a surge again like Janni Deler.
Instagram can be bizarre, but just keep posting and creating or reposting HIGH QUALITY CONTENT! I saw the same thing happen about 4 years into Facebook, and just as Facebook was changing their algorithm and slaughtering everyones organic reach, people lost interest (all the spammers and evil marketers with their MLM scams), then BAM, Facebook started rewarded accounts that had awesome content who continued posting consistently and these pages grew from a couple hundred thousand Facebook LIKES, to MILLIONS in the next 12-14 months. JUST KEEP WITH IT. CONSISTENCY & QUALITY WILL BE REWARDED. THIS IS WHEN INSTAGRAM WEEDS OUT THE WEEK.
Make sure you read this FAQ: If you want to KNOW WHO TO FOLLOW? or HOW MANY PEOPLE you should FOLLOW?
If you look at the numbers below that I break down into essential metrics we must look at in order to derive conclusions, all these accounts and MORE have had their WILD WILD WEST GROWTH STORY just slashed. By looking at this chart you can see the various accounts that go through different growth periods every couple months. Many of us POWER ACCOUNTS that are 2-3+ years old and have millions and millions of followers that have been pumping out ads, and spam have little to no growth, and many now have a slight daily loss of followers. HOWEVER, because we’ve built a massive base of followers and continue to monetize our accounts successfully for our advertisers we pay the small daily loss no mind. Remember we used to grow 5000-10,000 followers PER DAY during the early years of Instagram!! INSANE YES!
Gone are the days where we could grow 5000-7000 followers a day! The GOOD NEWS is that it’s still very easy to GROW an Instagram account just like my dedicated Wolf Millionaire Students I highlight weekly continue to do. While it not be the wild wild west, if you follow my InstaWealth Growth System, YOU CAN grow a very targeted Instagram following to engage and make money from! Just remember to be patient, Instagram like Egypt wasn’t built or evolved over night!
Everyone goes through ups and downs with respect to growth, it all comes down to how much effort you put into following all my strategies NEW ACCOUNTS can actually GROW faster than us bigger older accounts, mainly do the to fact that they post a low volume of posts per day and my strategies move the needle very quickly (growth & engagement) when you start a fresh account!
You can also see the very last column below TOTAL DAILY LIKES, because us LARGE POWER accounts post so frequently in the DAY, the # of TOTAL DAILY LIKES is still in the 100k-200k LIKES PER DAY!!! THAT IS INSANE FOR BRANDING!
Maybe now you can understand why I don’t give a shit about loosing a couple hundred followers per day on my ACCOUNTS when I am still pumping out HUNDREDS of THOUSANDS OF LIKES promoting my clients and Wolf Millionaire!! VOLUME IS KING IF YOU WANT TO MAKE MONEY on SOCIAL MEDIA, this is why I created 30+ accounts and had the foresight to do so 3+ years ago! There’s nothing stopping YOU from doing the same, except for your own damn laziness!
Analyze The Number of Daily Posts
The more you POST, the LESS likes your posts will get. It’s that simple. So you have to find that fine balance between posting every couple hours without overdoing it. The problem with this if you are growing Instagram accounts to make a business out of it, is you are left with a limited supply of posts you can potentially turn into paid advertisements or shout outs. This is where growing multiple accounts allows you to increase your advertising supply of posts available to monetize.
I have specifically included my top 5 accounts in order to be FULLY TRANSPARENT with you and to show you first hand why Instagram not allowing my accounts to grow doesn’t mean anything to me. AS you can see my TOP 5 largest accounts (that account for at least 9 of my 18+ Million Followers) are all posting 13-14 posts a day. THIS IS ON THE EXTREME SIDE and as a result you can see as of lately my TOP 5 accounts are actually loosing followers a day! You might be thinking, this isn’t good?!??!
Well let’s take a step back and understand why this is. First off while I do make a priority to make money from Instagram with all my accounts, the PRIORITY of my MadWhips Instagram Network is to POST the Wolds Hottest Cars which are uploaded daily to MadWhips.com from amateur and professional photographers around the world.
I remember reading a students comments about my course “Anthony likes to teach us in the sense DO WHAT I SAY, NOT DO WHAT I DO”, and there is a reason for this. I am using Instagram for a very specific reason to support my company in order to showcase MadWhips.com users photos and at the same time push the boundaries. I’d rather learn another (of many learnt) hard lesson than teach my students something that would potentially result in them getting their account banned or disabled.
Our users upload photos, and we feature them (we post over 225 photos PER DAY on our Instagram network as of NOV 2016) helping amateur and professional photographers and car spotters grow their following and get their photos out on Instagram. This is my main priority, to showcase the photos UPLOADED to Madwhips.com. We post 13-14 photos a day on my top accounts. You can see by comparing my smaller pages in the 500k-750k follower range where we only post 5-6 photos a day are still growing 50-150 new followers a day. If I reduced this down to 3-4 photos a day spread out during the day, I guarantee you I would see 200-300 new followers a day. But again, my priority is to showcase all the sick photos that are uploaded to MadWhips.com every single day!
My second priority is to monetize Instagram in order to pay for the overhead I have running MadWhips.com (7 employees and cloud based servers which aren’t cheap) and make a profit after all I am an entrepreneur and I am not doing all of this for charity. I want to MAKE MONEY!
As an aside, after seeing and understanding the costs associated with storing & serving photos for MadWhips.com, I honestly cannot fathom the costs associated with Instagram running their platform. Content delivery is NOT cheap no matter how advanced your data serving sciences are!
You see, once you start posting more than 10+ photos a day, you start to potentially turn off followers, who will unfollow you because you post to much. There is a fine line and science/art to growing an account from scratch and deciding when to add in more than 1 post a day. I explain all of this in detail in my InstaWealth Growth System so you can better understand the PROS/CONS and art of growing an account. As you can see with my @Wolf_Millionaire Instagram account, I have been able to grow it to over 300,000 Followers in my first year, simply by posting 1 photo a day. With that comes the ability to also nail a solid average of 2500-3000 likes per photo I post.
All the content I post on my Wolf Millionaire Instagram account I have taken with my iPhone 6 (and now iPhone 7). If I wanted to make sure all my posts were 3000-4000 likes I would just post CARS, WATCHES & MONEY, but I want to use Instagram as it was intended to, to highlight my life, my students successes so not all my posts of my ugly face are going to kill it, but some do. Bottom LINE, I don’t care, I am having so much fun thanks to my 18+ Million Instagram followers and the life it’s afforded me, I just want to motivate and inspire YOU to show you what is possible with Instgram if YOU PUT IN THE EFFORT and follow ALL MY STRATEGIES!
As we can also see by the numbers below, the OFFICIAL BRANDS are still KILLING IT, with also a slight decline over the last 4-5 months so you can see where Instagram places its priority to feature them ahead of you when new users sign on to Instagram and fire up their account and start following accounts. This is just the raw economics of Instagram and big brands that Instagram wants money from. During my first year on Instagram (when I went from 700 to 5 Million followers) my FERRARI, BUGATTI, LAMBO, PAGANI, McLaren accounts were all growing faster (and were larger in size then the actual brands themselves! LOL Yes I had to change all my account names because I got contacted by every single automotive brand’s legal council who wanted to TAKE DOWN MY ACCOUNT. Fucking pathetic, you’d think they would have been interested in working for me given how much FREE advertising I gave all their various cars owned by owners around the world.
They were not to happy that I was growing my themed accounts faster than they were, but tough love, thats how social media goes if you are asleep at the wheel. Some of these brands even tried to have my accounts disabled because they didn’t like that I had more followers than them. It’s sad because after all, I was simply doing a better job than they were showcasing their vehicles…. These fuckers should have been paying me to promote their brands!
The Instagram Algorithm and “Likes”
The more you post each day, the less LIKES your posts will get. It’s that simple. That is why my students with these small accounts in the 50k-100k range are able to hit 2k-5k likes PER POST, it’s because they post 2-3 photos a day and let Instagram serve their content in their algorithm which rewards accounts that post 2-4 photos a day spread out evenly. The second you post too soon, Instagram stops serving your LAST photo and starts serving your latest photo. This is why posting every 6-8 hours is KEY during the early stages of growing an account, to MAXIMIZE the lifecycle of your posts to generate the MAXIMUM number of LIKES and time propagating through Instagram FEED/Discover/Explore pages
In 2015, while using Iconosquare to monitor my stats, I saw that while I was growing some days at 5000+ followers per account, I was actually loosing 500-1000, however the net growth reported on SocialBlade every day would still be several thousand new followers. Now that we are seeing less overall growth every day, loosing followers for OVER-POSTING is very apparent. You can look at SocialBlade stats at the wee hours of the morning like 1am-3am and see most accounts will be reporting a RED number or loss of followers, until the day continues and they start posting and their followers outnumber their un-followers.
Myself and most of the other BIG Automotive Instagram accounts that I grew up with on Instagram also all used to just jam as many posts as we could into our days, something in the 18-20 POSTS PER DAY RANGE! Now you can see below they are being conscious in order to try and find that balance between daily growth (500-800 followers a day), the numbers of posts, and what their avg # of likes per post is.
If I really wanted to optimize my account NOT lose followers on my TOP accounts highlighted in red below, I would have to REDUCE the number of posts I did a day, AND start being really really picky about the content that I posted. I am actually going to test this out before you in DEC 2016 & JAN 2017 to prove this very theory that I already know the answer too.
Many of my advertising partners require me to promote their content. While their content is screened by me, it’s not always the VIRAL KIND that gets WILD LIKES and ENGAGEMENT. This is one of my in depth teaching in my InstaWealth Growth System, how & where to find the VIRAL CONTENT!
I would have to simply focus on the VIRAL type of content like I did when I first started out before I even had my first million followers, I had an eye for finding the hottest exotic car content that no one else was posting! This is exactly what I teach my students how/where to curate and find on their own in order to kick their growth story into hyperdrive. CONTENT IS STILL KING, that is why I have so many successful students who put this into practice and are growing more than some of the largest most successful Instagram accounts that have been around for 2-3 years!
I created a spreadsheet script that analyses and generates a breakdown of daily posts & likes for my top accounts so I can get data to see what posts are over or under performing, while tracking the overall state of Instagram and their algorithm which is responsible for how many likes we get. There are many accounts now with FAKE BOT followers seeming to be growing by the thousands while getting insane engagements, be very careful falling for these accounts as I highlighted and busted many of them along the way. Here is some old data, because well I am not going to give all the keys to the candy store for FREE.
Learn From These Successful Student Reviews:
If you want to learn more specific strategies that have worked for my successful students in other niches finding massive success with my STEP-BY-STEP strategies, then make sure you take the time to read up on these other testimonial reviews where I examine and highlight how these students are killing it on Instagram and where they can improve!
Instagram Algorithm & Our Ever Changing Growth Stories
With more and more Instagram accounts out there providing killer content to rank higher in Instagram Algorithm feed changes (just like I teach and show you where to get it), re-posting these VIRAL posts that hits the discovery/explore page (have you ever noticed the same photos over and over and over on the explore page?) continues to validate all my original strategies that I released over a year ago! This is how well I know Instagram’s Algorithm and how excellent of a course I developed! It took me 2 months to create the 22+ hours and over 80 videos step-by-step video guides in my InstaWealth Growth System.
Furthermore, you can clearly see where the shift and focus in growth has occured due to Instagram algorithm updates this year by looking at the BIG OFFICIAL BRANDS and how much they are growing, their engagement (likes) and the number of posts they post per day. Most of these Major brands like Mercedes, BMW, Lamborghini, DolceGabbana are all growing more than 10,000 followers a day, and their content, is SHIT. Most of these brands really hit their growth stride earlier in 2016 just when I started to see the inflection point of all of our Instagram accounts starting to trend towards slower growth than we had seen for the last 2 years!
This goes to show you the game that Instagram is playing, they are rewarding the companies that spend $500,000 to $1 Million a year on their platform and giving them priority, pushing them into the top “recommended to follow” spots, and allowing their content to get prioritized in ALL THEIR FOLLOWERS FEEDS.
Instagram Algorithm Growth Story: 2015 vs 2016
Take a look at the MONTHLY growth charts below from 2014-2015 (thankfully I screen grabbed these). For some reason SocialBlade.com doesn’t provide these charts anymore which would have been nice to quickly compare this year (which has been even more so all over the place) to the last 2 years. You can see from the graphs below, back in 2014-2015 the Instagram GROWTH STORY was also pretty volatile! Wild and crazy growth but such bi-polar swings some months!
From the graphs below, we see major established accounts (keeping in mind @exotic_performance was the newest of the bunch, all others were at least 1+ year older) major auto accounts were growing 150,000-200,000 followers PER MONTH all the way down to 50,000 the next month, then back up, back down… It’s been a crazy ride during the last 2 years! We all enjoyed and became very accustomed to the growth we were experiencing. The unfortunate reality is that Instagram’s Algorithm is changing because Instagram wants to make money now. As I keep re-iterating, this doesn’t spell complete doom and gloom. It just levels the playing field and actually provide NEW opportunity for NEW accounts to grow!
These same accounts that used to see MAJOR GROWTH in the hundreds of thousands of NEW followers every month have all been slammed down to fairly FLATLINE growth since March 2016 this year as we can see by examining the long term growth line for via SocialBlade.com for each of these accounts. You can now go explore accounts in your niche to see how the Instagram algorithm has affected other accounts, most likely you will see the same kind of growth or FLATLINE curve amongst them. Keep in mind these curves below are the curves that you can expect from any account that grew naturally and organically with the swings of Instagram. No 3rd party follow/unfollow apps were used, no fake followers, no fake likes, all organic because we had Instagram down cold and were on the growth train early!
Final Instagram Algorithm Thoughts
REMEMBER YOU MUST READ, Part 1: Instagram Growth Story Explained and Part 2: Instagram Growth Questions of this 3 Part first of it’s kind Instagram reveal. You won’t find this information anywhere on the web because no one else knows as much as I do about Instagram.
Keep in mind my students and I will continue to prosper, as Instagram grow’s from it’s current staggering 600 Million Monthly Active Users (MAU) to over 1 Billion MAU just like FACEBOOK (but faster). We will all continue to profit from Instagram for the next 5-7+ years as Instagram continues to roll out new features we will make money from just like the LATEST: QR SnapCodes Make Money on Instagram, the hottest LIVE Instagram Stories Feature that finally KILLED OFF PERISCOPE, the powerful and lucrative Instagram Stories Mentions, and their upcoming Instagram Shopping Feature which has me extremely excited for!
Instagram continues it’s reign as the #1 social media app Killing SnapChat one feature at a time and are doing so every month with new features! Get on board and don’t lose out on this massive opportunity that will continue to attract new users and PUT advertising MONEY in our pockets week after week!
Happy Instagramming Wolf Pack!